Loving Joy Nuru Massage Gel 1L

Nuru is the Japanese word for slippery, and it names a specific style of massage: two bodies moving against each other with almost no friction, once practised as a luxury spa treatment using a gel made from seaweed extract. Loving Joy’s take on that tradition is water-based, built around Laminaria Japonica — Japanese kelp — extract for the slip, with grape seed extract and trehalose added to help condition the skin. It arrives concentrated. You’re not meant to use it straight from the bottle; you mix it with warm water first, and that single step is what turns a thick gel into the slick, spreadable medium the massage actually needs.

The formula itself is straightforward. Purified water and glycerin form the base, thickened and stabilised with Laminaria Japonica (Seaweed) Extract, Gluconolactone, Disodium EDTA, PEG-115M, Sodium Benzoate and Sodium Hydroxide, with grape seed extract (Vitis Vinifera) and trehalose doing the skin-conditioning work. There’s no added fragrance — nothing here is scented to cover anything up, it simply isn’t scented at all. To prepare it, mix one part gel with one part warm water in a bowl and whisk until fully blended, then apply generously to both partners’ skin; used neat, it stays noticeably thicker and stickier than intended.

Things to know

• Base: purified water and glycerin — a water-based formula, not oil- or silicone-based
• Key ingredients: Laminaria Japonica (Seaweed) Extract, Grape Seed Extract (Vitis Vinifera), Trehalose, Gluconolactone, Disodium EDTA, PEG-115M, Sodium Benzoate, Sodium Hydroxide
• Fragrance-free
• Concentrated formula — mix 1 part gel with 1 part warm water before use; not intended to be applied undiluted
• Rinses off cleanly with water afterwards and leaves no sticky residue
• Water-based rather than silicone-based, so it won’t degrade silicone toys the way a silicone lubricant can
• This listing: 1 Litre (33 fl oz) bottle — also sold in a 250ml size

In the box

1x Loving Joy Nuru Massage Gel, 1 Litre bottle.

Frequently Asked Questions

Can Loving Joy Nuru Massage Gel be used straight from the bottle?
Loving Joy Nuru Massage Gel is concentrated and isn’t meant to be applied undiluted — mix one part gel with one part warm water in a bowl and whisk until fully blended before use. Used neat, it stays noticeably thicker and stickier than the smooth glide the diluted mix is designed to give.

Is Loving Joy Nuru Massage Gel scented?
Loving Joy Nuru Massage Gel is fragrance-free. It isn’t scented to mask anything — it simply doesn’t carry an added fragrance.

Will Loving Joy Nuru Massage Gel damage silicone toys?
Loving Joy Nuru Massage Gel is water-based rather than silicone-based, so it won’t degrade silicone toys the way a silicone lubricant can. It also rinses off cleanly with water afterwards, leaving no sticky residue.

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